Sustainably Sourced Cotton

By supporting The BCI, we are ensuring that more cotton farmers are learning sustainable farming methods, allowing for more sustainable cotton to enter the global cotton supply chain.

What is the BCI and Better Cotton?

The Better Cotton Initiative (BCI) is the biggest cotton sustainability program in the world.
The aim of BCI is to improve the global cotton system by training farmers across the globe on more sustainable farming practices:

Is Better Cotton better than organic cotton?

Organic cotton is grown with no pesticides or chemical fertilizers and with non-GMO seeds.
It's a great standard but it stands for a very small part of the global cotton production - because transitioning to organic cotton is often difficult and time consuming.


The Better Cotton Initiative exists to make global cotton production as a whole better, and more quickly.
BCI works collaboratively with other standards, including organic and Fairtrade, all of whom are working towards a shared goal: to ensure that cotton is produced in a more sustainable manner.

Is there 'Better Cotton' in my Threadfast tee?

Unlike recycled polyester fibers, Better Cotton is not traceable. Better Cotton is allowed to be mixed with conventional cotton on its journey from field to product.
For instance, a yarn mill can mix both Better Cotton and conventional cotton when spinning the yarn:


It's not about how much Better Cotton is in each tee. It's about the demand we create to source Better Cotton
that positively impacts farmers and the environment. The more demand we create, the greater the impact.

Recycled Polyester

We've increased our use of polyester fiber made from recycled content including plastic bottles. Compared to virgin fiber, our recycled poly consumes less petroleum, emits fewer greenhouse gases and conserves water and energy.

Our Partners

From plastic to polyester

Sourcing progress

Sourced the equivalent to 40 million plastic bottles to date

Plant with Threadfast

With this program we hope to reduce the impact of our products in our environment, minimize our operations carbon footprint and connect with people and organizations with these common objectives.

How it works

You Shop

You buy any of our products -
t-shirts, hoodies, jackets


We plant

One case = One tree
We tally the number of items sold throughout the year and plant one tree for every case sold.

What do we accomplish?

Your purchase ultimately help fund planting projects - from land prepping and seeding to monitoring and reporting.
By planting trees around the globe, we are reducing our carbon footprint, boosting forest health and resiliency, improving water quality, reducing ozone levels and supporting wildlife.

46,000+ trees planted

As a result of this program for 2021, we have planted 46,121 trees.These trees have been allocated to forest recovery efforts in both US and Canada.

Threadfast in Motion