COVID-19 Updates

Messages From Presidents:

Dear Valued Customer,

We find ourselves facing an environment unlike any we have faced before. During this time of uncertainty, we want to assure you that we will continue to support your business and together we will work through this. Our highest priority is to protect the health and well-being of our employees and our customers. For everyone's safety, alphabroder/Prime has made the decision to temporarily suspend all travel and field sales visits by our Outside Sales Team. We will continue to evaluate the situation and will determine the safest course of action for all parties.

Our core alphabroder/Prime operations continue to operate as normal - all warehouses and production facilities remain open and you can continue to order from alphabroder/Prime in the same way you always have. We are first and foremost focused on the health and well-being of all teammates across our network of facilities in North America, so we are prepared with contingency plans should the need to temporarily close a facility arise. We have redundant call centers for customer service and a network of warehouses across North America should contingencies be necessary. We are monitoring the situation daily and are prepared to make the changes as needed to ensure we are providing you with the solutions you require.

We are here to help you during this challenging time. We have provided practical recommendations to our sales and customer service teams to help them service your business needs via phone, video conferencing, and utilization of our website. You can reach out to your sales person or customer service through email or phone anytime. Please keep in mind, that you can always access our full suite of sales and marketing tools on and

Throughout this period of uncertainty, our mission remains as strong as ever - to serve and support you in any way we can. We will communicate with you as events continue to develop. Thank you for your continued support of alphabroder | Prime Line.

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Dan Pantano Signature
Jeff Lederer Signature

  Dan Pantano                      Jeff Lederer
  President, alphabroder               President, Prime Line

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